By: Kristi McCloud

http://www.usatoday.com/story/news/nation/2014/03/08/data-online-behavior-research/5781447/

Social media has become more and more popular throughout the years. Many businesses use social media to interact with their customers to get feedback and promote their products. With the advancement in technology, it has made it easier to get into contact with customers.

Any action that is done on the Internet is there forever. It's dangerous for companies because they need to watch everything that they post because it can effect their reputation. The article I found states how using social media for academic research is accelerating and raising ethical concerns. They are researching the interactions between parents and children on Facebook.

They conducted research on the effects of Facebook and the types of behavior it has on people. Most businesses either have a Facebook or Twitter page. They use the Facebook or Twitter page to get feedback for their customers. When customers see promotions or advertisements on social media, they have a greater chance of purchasing or supporting their products.